Domestic Duos represents a lower midscale mix of mainly over-65 singles and married couples living in older suburban and second city homes. With their fixed incomes, segment residents maintain an easy-going, predictable lifestyle. Residents like to socialize by meeting at the local civic club or going out to eat at Dairy Queen.
2023 Statistics
US Households: 1,218,485
Median Household Income: $34,039
Demographics Traits
- Urbanicity : Metro Mix
- Income : Lower Midscale
- Income Producing Assets : Moderate
- Household Technology : 5 Lowest
- Age Ranges : Age 65+
- Presence of Kids : w/o Kids
- Homeownership : Mostly Owners
- Employment Levels : Mostly Retired
- Education Levels : Some College
Lifestyle & Media Traits
- Owns a Buick
- Does not eat at quick service restaurants often
- Did not shop online in last 3 months
- Shopping for nursing care
- Not planning to travel in next year
- Watches Hallmark Movies & Mysteries
- Listens to Soft Adult Contemporary
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