How To: Create & Save a Geography Set in Population Library

• Navigate to the Population Library. 
• Click on the Define Population tab. Click on the down arrow to expand and complete the following sections:
• Select Population
  In this section, the user defines a population based on their desired criteria. The user can select criteria from the following tabs:
  • Saved Audiences
  • Population
  • Consumer Profiles
  • Prizm Premier

Once the user has selected their criteria for a population, they select how their market size should appear on the map from the following options on the Define By dropdown menu:

• • DMA: Designated Market Area
  • CBSA: Core Based Statistical Area
  • County: division of territories in a specific state

• Assign Market
  In this section, the user defines the type of market they want to focus on from the following choices:
  • National
  • County
  • My Saved Geography Sets

• Click Apply to view the Mapped Geography Set.
• The Mapped Geography Set appears on the righthand side of the page.
  In this section, the user can view a summary of their geography set and determine how the information appears:
  • Composition Percentage: Highest-Lowest: default setting
  • Composition Percentage: Lowest-Highest
  • Composition Index: Lowest-Highest
  • Composition Index: Highest-Lowest

Additionally, the user can filter by the how much of the type of market (DMA, CBSA, or County), they want to view:

• • All: Default Setting
  • Top 100
  • Top 50
  • Top 25
  • Custom
    
• For markets that the user will use often, save the desired parameters as a Geography Set by clicking the floppy disk icon.
  
• The Save a Geography Set popup appears. Complete the fields for Type Geography Set Name and Add Description. Click Save.